Decathlon Logo

The Decathlon Logo: Symbolizing Movement and Ambition

The Decathlon logo has recently undergone a significant redesign. While previously featuring a simple wordmark with a stylized "A," the new logo, introduced in 2024, is centered around a symbol called "l'Orbit" (the Orbit). This symbol, combined with a refreshed wordmark, represents the company's ambition and commitment to movement and circularity.

Here's a breakdown of the key elements:

• L'Orbit: This is the core visual of the new logo. It's an abstract, curved shape designed to evoke a sense of movement, momentum, and reaching new heights. It also subtly suggests a circular path, symbolizing sustainability and the cyclical nature of sports and life.

• Decathlon Sans: A custom typeface, "Decathlon Sans," was created in collaboration with Grilli Type. This new font is used for the "Decathlon" wordmark and is designed to complement the l'Orbit symbol. The angle of the 'A' in the typeface is related to the curves of the Orbit.

• Blue Color: The brand's signature blue color has been retained, providing a sense of continuity and brand recognition.

The new logo aims to reflect Decathlon's broader mission of making sports accessible to everyone, regardless of their skill level. The l'Orbit symbolizes the constant pursuit of progress and improvement, while the overall design conveys a sense of dynamism and forward-thinking.

The older logo, which simply featured the "Decathlon" wordmark with a stylized "A" that had a sloping crossbar, is no longer the primary logo but might still be seen in some contexts during the transition.

• Company Origin: France

• Website Category: Sporting Goods Retail, Sports Equipment, Apparel

• Keywords: Decathlon, logo, l'Orbit, sports, sporting goods, retail, apparel, equipment, France, Decathlon Sans, movement, circularity, sustainability, brand identity, redesign