Yves Saint Laurent Logo

Yves Saint Laurent (YSL) Logo: A Timeless Monogram of Elegance

The Yves Saint Laurent (YSL) logo is a highly recognizable and iconic symbol of luxury fashion. The most prominent feature is the intertwined "YSL" monogram, designed in 1961 by the renowned graphic designer Cassandre (Adolphe Jean-Marie Mouron). This monogram elegantly combines the three initials of the brand's founder, Yves Saint Laurent, into a single, cohesive design. The intertwined letters create a sense of sophistication, luxury, and timelessness. The logo's simplicity and geometric form have contributed to its enduring appeal and its status as a symbol of high fashion. While the brand name was briefly changed to "Saint Laurent" under Hedi Slimane, the classic YSL monogram continues to be used, especially for cosmetics and some other product lines, demonstrating its enduring power as a brand identifier.  

Important Note on Brand Name Change: In 2012, under creative director Hedi Slimane, the ready-to-wear line was rebranded as "Saint Laurent Paris," and a new, simpler logo was introduced for that line. However, the original YSL monogram by Cassandre continues to be used for cosmetics, accessories, and other product lines. So, both logos are still relevant depending on the specific product or context.  

Additional Information:

• Company/Organization: Yves Saint Laurent (owned by Kering)

• Country of Origin: France

• Website Category/Industry: Luxury Fashion, High Fashion, Apparel, Clothing, Accessories, Cosmetics, Beauty  

Keywords: Yves Saint Laurent, YSL, logo, Cassandre, monogram, luxury fashion, high fashion, apparel, clothing, accessories, cosmetics, beauty, France, Kering, brand identity, intertwined letters, Saint Laurent Paris.