Vivo Logo

Vivo Logo 2009-2019: The original logo featured the word "vivo" in lowercase letters, using a smooth, rounded sans-serif font. The color was a calm blue. This design emphasized a soft and friendly brand image.

• 2019-Present: A slight redesign occurred in 2019. While the overall look remained similar, some key adjustments were made:

  • The dot above the "i" was changed to a rounded rhombus (a diamond shape with softened angles). This added a touch of uniqueness and modernity.

  • The other letters also had their ends subtly rounded, further enhancing the friendly and approachable feel.

Key characteristics of the current Vivo logo:

• Lowercase "vivo": The use of lowercase letters contributes to the brand's approachable and youthful image.

• Rounded Sans-serif Font: The smooth, rounded font creates a sense of softness, friendliness, and modernity.

• Rounded Rhombus (Diamond) on "i": This distinctive element adds a touch of visual interest and makes the logo more recognizable.

• Blue Color: The use of blue typically conveys trust, stability, and intelligence.

In essence, Vivo's logo is a simple yet effective wordmark that conveys a modern, friendly, and trustworthy brand image. The subtle changes over time have refined this image without drastically altering the core design.