U.S. Army Logo

The U.S. Army Logo: A Symbol of Strength and National Defense

The U.S. Army doesn't have a single, universally used logo in the same way a commercial company does. Instead, it uses a combination of symbols and emblems that represent different aspects of the Army. The most prominent of these is the U.S. Army emblem, which is often mistaken as the "logo."

Here are the key elements associated with the U.S. Army's visual identity:

• The U.S. Army Emblem: This is the official emblem of the Department of the Army. It features a dark blue disc with a gold five-pointed star. In the center of the star is a gold Roman cuirass (a piece of armor). Encircling the star are the words "United States Army" in gold, with the date "1775" at the bottom, signifying the year the Continental Army was established. This emblem is used on official documents, flags, and other formal contexts.

• The Army Seal: The Army Seal is more ornate and used for more formal occasions. It includes the same central elements as the emblem (the star, cuirass, and inscription) but adds other details like a laurel wreath and flags.

• "Army Strong" Slogan and Branding: In more recent years, the U.S. Army has used the slogan "Army Strong" as part of its recruiting and branding efforts. This slogan is often accompanied by a stylized graphic, but it's not a formal logo in the same way as the emblem or seal.

• Other Symbols: Various other symbols are associated with specific branches or units within the Army, but these are not considered the main U.S. Army logo.

It's important to differentiate between the U.S. Army emblem (the blue disc with the gold star and cuirass), the Army Seal (the more ornate version), and the "Army Strong" campaign branding. The emblem is the closest equivalent to a corporate logo for the U.S. Army.

• Organization Origin: United States

• Website Category: Military, National Defense, Government

• Keywords: U.S. Army, logo, emblem, Army Seal, Army Strong, military, national defense, United States, government, 1775, cuirass, star, soldier