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The TotalEnergies Logo: Reflecting a Transition to Sustainable Energy

The TotalEnergies logo has evolved significantly in recent years to reflect the company's shift towards a broader focus on sustainable energy. While historically known primarily as an oil and gas company, Total S.A. rebranded to TotalEnergies in 2021 to emphasize its commitment to a wider range of energy sources.

Here's a breakdown of the logo's evolution and key features:

• Previous Total S.A. Logo: The previous logo typically featured the word "Total" in a bold, sans-serif font, often in red. This logo was simple and recognizable, but it primarily conveyed the company's association with traditional fossil fuels.

• Transition to TotalEnergies (2021): The rebranding to TotalEnergies brought a new logo that is more dynamic and colorful. The new logo features the word "TotalEnergies" in a custom-designed font. The "Energies" portion of the wordmark uses a lighter weight font to emphasize the shift in focus. The most striking change is the addition of a multicolored symbol to the left of the wordmark. This symbol is composed of several differently colored segments that come together to create a dynamic visual.

• Symbolism of the New Logo: The multicolored symbol in the TotalEnergies logo represents the diversity of energy sources the company is now involved in, including oil, gas, renewable energy sources like solar and wind power, and electricity. The different colors symbolize this diversity and the company's commitment to a multi-energy approach. The dynamic shape suggests movement, progress, and the ongoing energy transition.

The transition from the "Total" logo to the "TotalEnergies" logo is a significant change that reflects the company's evolving strategy and its focus on sustainability and the future of energy.

• Company Origin: France

• Website Category: Energy, Oil and Gas, Renewable Energy, Electricity

• Keywords: TotalEnergies, Total S.A., logo, energy, oil, gas, renewable energy, solar, wind, electricity, France, rebranding, sustainability, multi-energy, logo evolution