Sparkasse Logo

Sparkasse Logo: A Brief Overview

• The Sparkasse logo prominently features a stylized "S". This "S" is designed to be simple, clean, and easily recognizable.

• The original design, created by Lois Gaig, incorporated a moneybox and a funnel for coins within the "S". This was later simplified by Otl Aicher, who removed the funnel, giving the logo a more modern and minimalist look.

• The logo is typically red, although it has previously been used in black. The specific shade of red is registered as HKS 13.

• The "S" is often enclosed in a square or a rounded rectangle, but it can also be used on its own.

• The logo represents savings, financial security, and accessibility, reflecting Sparkasse's role as a public savings bank.

Company Information

• Country of Origin: Germany

• Industry Category (on website): Banking (Financial Services, Retail Banking)

• Website: sparkasse.de (This is the general website for the German Sparkasse network. Individual Sparkassen have their own websites.)

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