Shell Logo

Shell Logo: A Brief Overview

• The Shell logo features a stylized scallop shell. This shell has been the company's emblem for over a century.

• The use of a shell as a symbol dates back to the company's origins as an importer of seashells from the Far East. The name "Shell" itself comes from this trade.

• The logo has evolved over time, becoming more simplified and abstract. Early versions of the logo were more literal depictions of a scallop shell.

• The current logo, introduced in 1971 by designer Raymond Loewy, is a highly stylized and streamlined version of the shell.

• The colors used in the Shell logo are primarily red and yellow. These colors were adopted in the early 20th century to improve visibility and recognition, particularly in California, where Shell was expanding its operations. The specific shade of yellow used is sometimes referred to as "Shell Yellow."

• The logo is one of the most recognized brand symbols in the world.

Company Information

• Country of Origin: United Kingdom (dual headquarters in The Hague, Netherlands, and London, United Kingdom)

• Industry Category (on website): Energy (Oil and Gas, Petrochemicals, Renewables)

• Website: shell.com

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