Puma Ag Logo

The Puma Logo: A Symbol of Speed, Agility, and Athleticism

The Puma logo, featuring a leaping puma (cougar or mountain lion), is a globally recognized symbol of athletic prowess and style. The dynamic image of the cat in mid-leap conveys a sense of speed, agility, power, and determination. This perfectly encapsulates the brand's focus on sports and performance. The logo was designed in 1967 by German cartoonist Lutz Backes, who was nicknamed "the Puma." It replaced earlier versions of the logo that featured different imagery. The leaping puma has become synonymous with the brand, appearing on all of its products, from footwear and apparel to accessories and sporting equipment. The logo’s simple yet powerful design has contributed to its enduring appeal and its status as an iconic symbol in the world of sports and fashion.

• Company Origin: Germany

• Website Category/Industry: Sportswear, Footwear, Apparel, Accessories, Sporting Goods, Fashion

• Keywords: Puma, logo, sportswear, footwear, apparel, athletic, sport, fashion, leaping puma, cougar, mountain lion, Germany, sporting goods, accessories