Puma Logo

The Puma Logo: A Symbol of Speed and Agility

The Puma logo, featuring a leaping puma (a type of wild cat also known as a cougar or mountain lion), is a globally recognized symbol in the sportswear industry. The leaping cat represents speed, agility, strength, and dynamism, qualities that are associated with athletic performance and the Puma brand.

The logo was originally designed by German cartoonist Lutz Backes in 1967. Before this, Puma used various logos, including one that featured the name "Dassler" (the family name of the company's founder) and another with a stylized "D" (for Dassler).

The leaping puma design has remained largely consistent since its introduction, becoming an instantly recognizable icon. It's a powerful and dynamic image that effectively communicates the brand's focus on sports and athleticism. The logo is typically used in black, but it can also appear in other colors depending on the application.

Key Words: Puma, logo, sportswear, athletic, leaping cat, cougar, mountain lion, design, Lutz Backes, Germany, branding, sports, shoes, apparel

Country of Origin: Germany

Website Category/Industry: Sportswear, Athletic Apparel, Footwear, Sports Equipment, Fashion