peugeot Logo

The Peugeot Logo: The Lion – A Symbol of Strength and Heritage

The Peugeot logo, featuring a lion, is a long-standing symbol of the French automotive manufacturer. The lion has been a part of Peugeot's brand identity since the mid-19th century, long before the company began producing automobiles.

Here’s a breakdown of the key features and history of the Peugeot logo:

• Origins in Metalworking: Peugeot's origins lie in metalworking, producing saws, springs, and other metal products. The lion was chosen as a symbol to represent the strength and sharpness of their saw blades, as well as the flexibility and speed of their other products.

• Early Logos: Early Peugeot logos depicted the lion in various poses, including walking and standing on an arrow.

• The Rampant Lion: The "rampant" or standing lion became the more standardized and recognizable version of the logo. This depiction of the lion, often seen in profile, conveys a sense of power, pride, and elegance.

• Modernization: Over the years, the Peugeot lion has been stylized and modernized several times. The most recent major change occurred in 2021 when Peugeot introduced a new logo featuring a more stylized lion's head inside a shield. This design is a nod to Peugeot's history while also presenting a more modern and confident image.

• Symbolism: The lion in the Peugeot logo represents several key aspects of the brand:

  • Strength: Reflecting the durability and reliability of Peugeot vehicles.

  • Quality: Representing the craftsmanship and engineering expertise of the company.

  • Heritage: Connecting the brand to its long and rich history.

• Company Origin: France

• Website Category: Automotive, Cars, Commercial Vehicles, Bicycles

• Keywords: Peugeot, logo, lion, car, automotive, France, rampant lion, shield, design, history, brand, automobile