ocado Logo

Ocado Logo: A Brief Overview

• The Ocado logo primarily features the company name written in a lowercase, friendly font.

• The logo has undergone some changes over time, most notably the change of the lowercase 'a' to a more standard, two-story 'a' to improve readability. This change aimed to prevent misreading the name as "ocodo".

• The font used is custom-made and is called "Ocado Sans". It's a sans-serif typeface, giving the logo a modern and clean look.

• The main color used is a distinctive purple, which has become synonymous with the Ocado brand. This purple replaced their previous green branding.

• The overall design is simple and approachable, reflecting Ocado's focus on customer service and convenience.

Company Information

• Country of Origin: United Kingdom

• Industry Category (on website): Online Grocery (E-commerce, Retail, Supermarket)

• Website: ocado.com

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