Mobil Oil Logo

The Mobil Oil Logo: A Symbol of Energy and Motion

The Mobil Oil logo, featuring the iconic red Pegasus, is one of the most recognizable trademarks in the world. The Pegasus, a winged stallion from Greek mythology, symbolizes speed, power, and freedom—qualities that have been associated with the Mobil brand for over a century.

The Pegasus first appeared as a Mobil trademark in South Africa in 1911. It was chosen to represent the "flying power" of Mobil's products. In 1931, the Pegasus was officially adopted as the primary trademark for the Mobil Oil Company worldwide.

The logo has undergone some minor changes over the years, but the core element—the red Pegasus with its wings outstretched—has remained consistent. The red color is associated with energy, passion, and dynamism, further reinforcing the brand's image. The word "Mobil" is typically placed below the Pegasus in a bold, sans-serif typeface.

In 1999, Mobil merged with Exxon to form ExxonMobil. While the ExxonMobil logo became the primary corporate logo, the Mobil brand and the Pegasus logo continue to be used for Mobil's line of lubricants and other automotive products.

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