Mattel Logo

Mattel Logo: A Brief Overview

• The Mattel logo features the company name set inside a red circle. The word "Mattel" is written in a bold, sans-serif, slightly italicized font, usually in white.

• The red circle has been a consistent element of the logo since 1969. Before that, the logo was different and included a star.

• The current logo is simple, recognizable, and has become a well-known symbol in the toy industry.

• The red color is associated with energy, excitement, and playfulness, which aligns well with the company's focus on toys and entertainment.

• The diagonal placement of the "Mattel" wordmark gives the logo a sense of dynamism.

Company Information

• Country of Origin: United States

• Industry Category (on website): Toy Industry (Toys, Games, Entertainment)

• Website: mattel.com

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