Logitech Logo

The Logitech Logo: Evolving with Technology and Design

The Logitech logo has undergone several transformations throughout the company's history, reflecting its evolution from a manufacturer of computer mice to a broader technology company specializing in peripherals and digital experiences.

• Early Logos: In its early years, Logitech used a wordmark logo featuring its full name in a simple font.

• The "Logi" Era (2015-Present): In 2015, Logitech underwent a significant rebranding, introducing the "Logi" brand and a new, more abstract logo. The "Logi" logo is a stylized, abstract shape that doesn't represent a specific object but aims to convey a sense of innovation, creativity, and playfulness. This rebranding was intended to reflect Logitech's expansion beyond traditional computer peripherals into areas like gaming, music, and smart home devices. While the "Logi" logo is used on many products, the full "Logitech" wordmark is still used in some contexts, especially for business-related products and communications.  

The change to "Logi" was part of a larger effort to modernize the brand and appeal to a broader audience. The company aimed to create a more expressive and design-focused identity.

It's important to note that both "Logi" and "Logitech" are used. "Logi" generally represents the company's more lifestyle-oriented and innovative products, while "Logitech" remains the official corporate name and is used in more formal settings.

• Company Origin: Switzerland

• Website Category: Computer Peripherals, Consumer Electronics, Technology

• Keywords: Logitech, Logi, logo, computer peripherals, mouse, keyboard, webcam, gaming, audio, video conferencing, Switzerland, technology, consumer electronics, rebranding