LG Logo

The LG logo has evolved over time, but its core elements have remained relatively consistent. Here's a concise summary in English:

• Early Logos: In its early days as Lucky-Goldstar, the logo was more complex, incorporating both "Lucky" and "Goldstar" names, often with imagery related to the company's products.

• The Circle with "L" and "G": The most recognizable element of the LG logo is the circular face containing the stylized "L" and "G." This design was introduced in the mid-1990s.

• "Pac-Man" Resemblance (Informal): The arrangement of the "L" and "G" within the circle has often been informally compared to the character Pac-Man. This unintentional resemblance has contributed to the logo's memorability and distinctiveness.

• Meaning/Interpretation: The "L" and "G" are, of course, the initials of the company name (Lucky-Goldstar, later LG). The circular shape can be interpreted as:

  • The World/Global Reach: Suggesting LG's global presence and market.

  • Focus/Target: Representing a focused approach to business and customer needs.

  • Smile (More Recent): In more recent branding efforts, LG has emphasized the logo's potential to resemble a smiling face, conveying a friendly and approachable image.

• Color Palette (Red and White): The primary colors used in the LG logo are red and white.

  • Red: Associated with passion, energy, and innovation.

  • White: Represents purity, clarity, and sophistication.

• Evolution (Minor Refinements): While the core design has remained the same, there have been minor adjustments to the typeface, the thickness of the lines, and the specific shade of red used over the years to modernize the logo. More recently, LG has introduced animated versions of the logo, where the "face" can wink or move, further emphasizing the friendly image.