Johnnie Walker Logo

The Johnnie Walker Logo: The Striding Man – A Symbol of Progress

The Johnnie Walker logo, featuring the "Striding Man," is one of the most iconic and recognizable symbols in the world of whisky. The Striding Man is a dapper gentleman in a top hat, tailcoat, and boots, walking forward with a confident stride. He symbolizes progress, forward-thinking, and continuous improvement, reflecting the brand's philosophy.

The Striding Man was created in 1908 by renowned British cartoonist Tom Browne. The inspiration for the figure is said to have come from a sketch Browne made on a menu card during a lunch meeting with James Stevenson, then managing director of John Walker & Sons. The image was reportedly based on a photograph of John Walker himself.

Initially, the Striding Man was depicted in various poses and styles. However, the image was soon standardized to the now-familiar striding pose. Over the years, the Striding Man has undergone several minor updates to modernize his appearance while retaining his core characteristics.

The logo is not just a visual; it’s intrinsically linked to the brand's slogan, "Keep Walking," further reinforcing the message of progress and continuous pursuit of excellence.

• Company Origin: Scotland (United Kingdom)

• Website Category: Alcoholic Beverages, Spirits, Whisky

• Keywords: Johnnie Walker, logo, Striding Man, whisky, Scotch whisky, blended whisky, alcohol, beverage, Scotland, United Kingdom, Keep Walking, Tom Browne