Iveco Logo

The Iveco Logo: A Symbol of Transportation and Innovation

The Iveco logo has undergone several changes throughout its history, reflecting the company's evolution and strategic direction. The core element has generally been the "IVECO" wordmark, but the style, font, and accompanying symbols have varied.

Here's a brief overview:

• Early Years (1975-1979): The initial logo featured a simple, capitalized "IVECO" wordmark in a straightforward font.

• Introduction of the "Stripes" (1979-2022): Iveco introduced a logo with three horizontal stripes above the wordmark. These stripes were often interpreted as representing speed, movement, and the various sectors Iveco operates in (trucks, buses, commercial vehicles, etc.). This logo became highly recognizable and was used for several decades. There were some minor font updates during this period.

• Modernization and "Energy Blue" (2022-Present): In 2022, Iveco introduced a new logo as part of a larger rebranding effort. The wordmark was updated with a more modern and bolder sans-serif font. The stripes were removed, and a new "Energy Blue" color was introduced. This new branding aims to reflect Iveco's focus on sustainable transportation solutions and its commitment to innovation. The focus shifted to the wordmark itself, emphasizing the brand name.

The current Iveco logo emphasizes simplicity, modernity, and a forward-looking approach. The "Energy Blue" color symbolizes sustainability and technological advancement.

• Company Origin: Italy

• Website Category: Commercial Vehicles, Trucks, Buses, Engines, Automotive

• Keywords: Iveco, logo, truck, bus, commercial vehicle, Italy, automotive, engine, vehicle, transportation, stripes, wordmark, Energy Blue, CNH Industrial, Iveco Group