Itau Logo

The Itaú Logo: A Symbol of Solidity and Growth

The Itaú logo, belonging to one of the largest financial institutions in Latin America, is characterized by its distinct square shape and rounded corners, often referred to as a "squircle." This shape conveys a sense of stability, trust, and approachability. The logo typically features the word "Itaú" in a custom-designed typeface, often in a dark blue or gray color.

The logo has evolved over time, with subtle changes to the typeface and the overall design. However, the core elements—the squircle and the "Itaú" name—have remained consistent, maintaining strong brand recognition. The rounded corners of the squircle soften the overall appearance, suggesting a more human and approachable institution. The dark blue or gray color palette conveys professionalism and reliability.

In recent years, Itaú has refreshed its brand identity, working with Pentagram design agency. This refresh maintained the core squircle shape but introduced a more modern and dynamic typeface. This update reflects Itaú's ongoing efforts to innovate and adapt to the changing financial landscape.

Key Words: Itaú, logo, banking, finance, squircle, Brazil, design, brand identity, financial institution, Latin America, Pentagram, corporate logo

Country of Origin: Brazil