Hp 2012 Logo

HP's logo has undergone several revisions throughout its history. Focusing on the 2012 logo and its context, here's a summary:

• Early Logos: HP's initial logos often featured the full "Hewlett-Packard" name in various fonts and styles. These early versions were relatively straightforward and emphasized the company's founders.

• The Circle Logo (Pre-2012): Before the 2012 redesign, HP used a logo consisting of the letters "hp" in lowercase, enclosed within a circle. This logo was introduced in 1941 and became a recognizable symbol of the brand. There were minor variations over the decades, such as the font used and the thickness of the circle.

• The 2012 Redesign: In 2012, HP underwent a significant rebranding effort. As part of this, they introduced a new logo designed by Moving Brands. The key changes were:

  • Lowercase "hp": The lowercase "hp" remained, maintaining continuity with the previous logo and its established brand recognition.

  • Removed Circle: The enclosing circle was removed, creating a more open and modern feel. This also allowed for greater flexibility in various applications.

  • Slanted Lines: The most distinctive feature of the 2012 logo is the use of slanted lines forming the "h" and "p". These lines are set at a 13-degree angle. This slant was intended to convey a sense of forward motion, innovation, and progress.

• Symbolism: The 2012 logo aimed to project a more contemporary and dynamic image for HP. The removal of the circle symbolized breaking boundaries and embracing change. The slanted lines further emphasized this idea of forward momentum.

• Later Developments: While the core design of the slanted "hp" remained, HP later simplified its logo further by only using the "hp" initials without any other graphical elements in most applications. This reflects a trend towards minimalist branding.

In summary, the 2012 HP logo represented a significant shift towards a more modern and dynamic brand identity. The removal of the circle and the introduction of the slanted lines conveyed a sense of innovation and forward motion, aiming to position HP as a company embracing the future.