Google Play Badge 2022 Logo

Google Play Badge (2022 Redesign): A Brief Overview

The Google Play badge is a visual asset used to promote apps and games available on the Google Play Store. It's typically used on websites, marketing materials, and other promotional contexts to direct users to the Play Store listing. In 2022, Google updated the Play badge as part of a larger refresh of the Google Play brand.

• Design (2022 and onwards): The updated badge retains the triangular "play" button shape, but the corners are more rounded compared to previous versions. The colors within the triangle (green, yellow, red, and blue) are more vibrant and closely align with Google's core brand colors. The word "Google Play" is placed next to the triangle, using Google's Product Sans font. There are variations of the badge, including versions with "Get it on Google Play" or just the icon with no text.

• Purpose: The badge serves as a clear and recognizable call to action, encouraging users to download or install apps from the official Google Play Store. The redesign aimed to make the badge more modern, consistent with Google's other branding, and more accessible.

Additional Information:

• Country of Origin (of Google): United States

• Industry Category (of Google Play): App Store, Mobile Software Distribution, Digital Content, Entertainment

• Website (for Google Play): play.google.com

• Keywords: Google Play, Play Store, app badge, download badge, get it on Google Play, app store badge, Android apps, Android games, app marketing, app promotion, mobile apps, app store optimization, ASO, Google Play badge guidelines, Google Play brand assets