Dodge Logo
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The Dodge Logo: A History of Bold Symbols
The Dodge logo has undergone several transformations throughout the company's history, reflecting changes in the brand's identity and focus. Unlike some brands with a single, consistent logo, Dodge has used various emblems, each with its own significance.
Early Logos (Dodge Brothers): In its early years as Dodge Brothers Motor Vehicle Company (1914-1927), the logo featured the intertwined initials "DB" for Dodge Brothers. This symbolized the partnership of the Dodge brothers, Horace and John.
The Ram (1930s-Present): The ram's head became a prominent symbol for Dodge trucks in the 1930s. It represented strength, power, and ruggedness, aligning with the image of their robust trucks. The ram's head was used in various forms over the decades, sometimes within a shield or other graphic elements. While the ram is still used, it is now primarily associated with the Ram Trucks brand, which was spun off from Dodge in 2010.
The Fratzog (1962-1981): This unique logo, a three-sided geometric shape, was used for nearly two decades. Its meaning is somewhat ambiguous, with "fratzog" itself being a made-up word. Some speculate it was intended to represent forward motion or a stylized delta wing.
The Pentastar (1981-1992): During Chrysler's ownership, Dodge adopted the Chrysler Pentastar logo, a five-pointed star within a circle. This was a corporate logo used across various Chrysler brands.
Wordmark and Current Era (1993-Present): In recent times, Dodge has primarily used a simple wordmark, "Dodge," often in a bold, sans-serif font. This emphasizes the brand name itself. Dodge has also used two red slanted racing stripes as a logo on some performance vehicles.
As of 2010, the Ram Trucks brand was separated from Dodge, and the ram's head logo went with it to represent the truck division. Dodge now focuses on performance cars and SUVs, using the Dodge wordmark and the two red racing stripes.
Company Origin: United States
Website Category: Automotive, Performance Vehicles, SUVs
Keywords: Dodge, logo, ram, Fratzog, Pentastar, Dodge Brothers, car, truck, automotive, United States, performance, SUV, wordmark, racing stripes
