COLEMAN Logo

Coleman Logo: A Brief Overview

• The Coleman logo is most recognized by its red parallelogram shape, often referred to as a "banner" or "badge." This shape has been a consistent element in the logo for many decades.

• The word "Coleman" is written in a bold, sans-serif font, usually in white, across the red banner. The font has been updated over time, becoming more modern and streamlined.

• Early versions of the logo included an underline beneath the "Coleman" wordmark. This underline has been removed in more recent versions.

• The red color is associated with energy, outdoors, and the brand's heritage.

• The logo is simple, recognizable, and effectively communicates the brand's focus on outdoor gear and equipment.

Company Information

• Country of Origin: United States

• Industry Category (on website): Outdoor Recreation (Camping, Outdoor gear, Camping equipment, Outdoor lifestyle)

• Website: coleman.com

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