Coca Cola Logo

The Coca-Cola Logo: An Enduring Symbol of Refreshment and Happiness

The Coca-Cola logo is one of the most recognizable and iconic trademarks in the world. Its distinctive script, known as Spencerian script, has remained largely unchanged for over a century, contributing to its enduring appeal and global recognition.

The logo was created by Frank M. Robinson, John Pemberton’s bookkeeper, in 1886. Robinson suggested the name “Coca-Cola” and also designed the logo using the flowing Spencerian script, which was a popular form of penmanship at the time.

The red color of the logo has also become synonymous with the Coca-Cola brand. It’s a bold and attention-grabbing color that is associated with energy, excitement, and passion.

While there have been minor variations and additions to the logo over the years (such as the addition of the “contour bottle” silhouette or the “dynamic ribbon” in some marketing materials), the core script and red color have remained consistent. This consistency has been crucial in building and maintaining Coca-Cola’s powerful brand identity.

Key Words: Coca-Cola, logo, script, Spencerian script, red, beverage, soft drink, design, branding, Frank M. Robinson, John Pemberton, history, trademark

Country of Origin: United States

Website Category/Industry: Beverages, Soft Drinks, Non-Alcoholic Beverages, Consumer Goods, Food and Beverage