Chupa Chups Logo

The Chupa Chups Logo: A Masterpiece by Salvador Dalí

The Chupa Chups logo is one of the most recognizable logos in the confectionery industry, largely thanks to its unique design created by the renowned surrealist artist Salvador Dalí. In 1969, Enric Bernat, the founder of Chupa Chups, asked Dalí to design a new logo for his lollipops. Dalí, in a stroke of genius, sketched the now-iconic daisy design on a napkin during a lunch meeting.

The key features of the Chupa Chups logo are:

• The Daisy Shape: The logo features a brightly colored daisy flower with the Chupa Chups name prominently displayed within it. This design is cheerful, eye-catching, and appealing to children, the primary target audience for lollipops.

• Top-of-the-Wrapper Placement: Dalí's other key contribution was the suggestion to place the logo on the top of the lollipop wrapper instead of the side. This ensured that the logo was always visible, even after the lollipop had been partially consumed.

Dalí's design has remained remarkably consistent over the decades, a testament to its effectiveness. It's a simple yet memorable image that has become synonymous with the Chupa Chups brand.

• Company Origin: Spain (Now owned by the Italian-Dutch multinational Perfetti Van Melle)

• Website Category: Confectionery, Candy, Lollipops

• Keywords: Chupa Chups, logo, Salvador Dalí, lollipop, candy, confectionery, Spain, Perfetti Van Melle, daisy, design, branding