Barbie (1975) Logo

The 1975 Barbie Logo: A Scripted Classic

The 1975 Barbie logo is a classic example of 1970s design, characterized by its flowing, cursive script. This logo marked a departure from earlier Barbie logos and established a distinct visual identity for the brand during this period.

The logo features the name "Barbie" in a stylized, handwritten-like script. The letters are connected and have a graceful, elegant appearance. This script conveyed a sense of femininity, sophistication, and playfulness, aligning with Barbie's target audience and brand image.

This particular logo was used for a significant period, from 1975 to approximately 1990 (or possibly 1992, sources vary slightly). Its longevity contributed to its strong association with the Barbie brand and its recognition among consumers.

It's important to note that this logo is lettering, not a font. This means it was custom-designed and not based on a pre-existing typeface.

Key Words: Barbie, logo, 1975, design, script, cursive, handwritten, Mattel, toy, doll, branding, vintage, classic, 1970s, 1980s

Country of Origin (Parent Company): United States (Mattel, Inc.)

Website Category/Industry: Toys, Dolls, Entertainment, Children's Products, Consumer Products