ASOS Logo

The ASOS Logo: A Modern and Minimalist Design

The ASOS logo is characterized by its simple and clean design. It consists of the four letters "ASOS" in a bold, sans-serif typeface. The logo is typically presented in black on a white background or white on a black background, emphasizing its minimalist aesthetic.

The name "ASOS" is an abbreviation of "As Seen On Screen," which was the company's original name when it launched in 2000. The company initially focused on selling clothing and accessories seen in movies and on television. However, as ASOS grew and expanded its product range, it shortened its name to just ASOS, reflecting its broader focus on fashion and online retail.

The logo's simplicity makes it highly versatile and adaptable for various applications, from website headers to mobile app icons and product packaging. It's easily recognizable and conveys a sense of modernity and style. While the logo has undergone minor refinements over the years, the core design of the four letters in a clean, bold font has remained consistent.

• Company Origin: United Kingdom

• Website Category: Online Fashion Retail, E-commerce, Apparel, Accessories

• Keywords: ASOS, logo, fashion, online retail, e-commerce, apparel, accessories, As Seen On Screen, clothing, style, United Kingdom, minimalist, brand