Lora is a well-balanced contemporary serif with roots in calligraphy. It is a text typeface with moderate contrast well suited for body text.
A paragraph set in Lora will make a memorable appearance because of its brushed curves in contrast with driving serifs. The overall typographic voice of Lora perfectly conveys the mood of a modern-day story, or an art essay.
Technically Lora is optimised for screen appearance, and works equally well in print.
In March 2019, the family has been updated to a variable font family.
To contribute, see github.com/cyrealtype/Lora-Cyrillic.
Lora is licensed under the SIL Open Font License 1.1. You can use it for free in personal and commercial projects: logos, websites, apps, videos, print and products. You may embed it and modify it; the font files themselves may not be sold on their own.
To use it on a website, add the files with @font-face and set font-family: 'Lora', serif;
View the full license text (also included in the ZIP).